People often ask me how the recession is affecting us. In my most sagely voice, I respond, “I don’t know”.
We’re continually improving our product, our marketing, and the way we do business. As a result, we’re continuing to do better, despite the trends in the overall economy. We might come up with a new way of promoting our product that helps increase sales 50%, or improve the product in such a way that doubles our revenue. If we remove some roadblock that’s turning away one quarter of your potential customers, we increase sales by 33%. Perhaps in a more prosperous general economy we’d see our numbers increasing by an extra 10-20%, but that’s just gravy – the things we can do have a much greater impact.
Whether you’re trying to grow your business, cope with extra work for the same money, or find a job; don’t let the economy or the news make you feel helpless. It may be more of an uphill battle, but it’s still your battle.