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Sell Something Bigger

by | Jul 14, 2009 | Uncategorised | 0 comments

Ikea doesn’t sell furniture.  It sells what your home could look like.

Starbucks doesn’t sell coffee.  It sells a little indulgence in your busy life.

State Farm doesn’t sell insurance.  It sells the comfort of knowing that you and your loved ones are covered.

Don’t sell stuff.  Sell aspirations.

Boy Looking Far

inFlow Inventory

inFlow Inventory


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